Two people sent me Re/Code's article this week on Tuft & Needle's mattress business. about how they have become the best-selling mattress on Amazon.
While I follow Walt Mossberg, Kara Swisher & Peter Kafka on Twitter, I am a bit old-school in that I would love a daily email from a site like Re/Code that has just the Top stories.
So I just tried to subscribe from Re/Code's web site and clicked on the Mail icon on the upper right, but was then sent down a path to provide feedback, rather than subscribe to a daily newsletter.
I clicked on the +More image and was sent in to their Social page and if I clicked on IFTTT I was sent into an email preferences page. This is the first time that I have ever seen IFTTT used as an email preferences center. (All right, you can still get their formal daily email if you sign up, but they don't make that very clear!)
IFTTT is a powerful service, but I would rather just see a daily SailThru powered email then a too-cool for school email preferences center or make it incredibly clear that one of the benefits of registration is the opportunity to receive daily email.
My two cents.
See also: Lifehacker's Best Use of IFTTT