Over the course of the last couple of months, I began using Hubspot for the first time. While I am no means an expert on the tool, I thought that it might be useful to share some of my experiences in case they might be helpful to someone.

Hubspot bills itself as the All-in-one Inbound Marketing Software and it is a powerful tool that we used to create a landing page for Chris Crowley's new subscription newsletter based upon his best-selling book Younger Next Year.

HubSpot enabled us to import all of Chris Crowley's existing email addresses, Facebook fans, etc... so that you can now theoretically message to them based upon when and where we last communicated with them. HubSpot's interface is quite slick, but it is actually very difficult to use. HubSpot's customer service is fantastic, but it just seems that there is a HUGE opportunity here for them to make this incredibly easy to use, and currently it is not.

Unbounce on the other hand is an incredibly powerful easy-to-use landing page tool that easily integrates with email service providers like MailChimp and Constant Contact. I was able to easily create a good-looking landing page in UnBounce in less than hour and then have all email addresses sent to a new list in MailChimp. It was effortless and cheap. While I don't think that Unbounce has the breadth of features that HubSpot offers their landing page tools are far superior to Hubspot's.

AuthorEliot Pierce